Hearst TV is the latest broadcast company to launch a series for Facebook Watch, the social platform’s long-form video platform.
“Dispatches from the Middle” will include local news and reporting from 26 Hearst markets across the United States, according to Broadcasting & Cable. The show will also be produced and funded by Facebook.
“So much of today’s news emanates from New York, Washington or Los Angeles, but what we know at Hearst Television is that amazing, authentic, and genuine stories are being told around the country every day,” said Andrew Fitzgerald, Hearst Television VP and chief digital content officer. “We think it’s time to give those very real stories, and the people behind them, the greater attention they deserve. Dispatches from the Middle highlights surprising and under-reported stories from all around the United States; each episode will showcase one of these compelling local stories, giving it a well-deserved in-depth dive for a national audience.”
Facebook Watch is funding the show in an attempt to promote a news section within the platform, and media companies like ABC News, the ABC-owned station group, Bloomberg, CNN, Fox News, Tegna, and Univision are all producing shows as well.
“Hearst Television’s approach to Dispatches from the Middle gives us an opportunity to see what happens when a national audience is presented with stories from smaller communities across the country,” said Shelley Venus, video lead, news partnerships, Facebook. “I look forward to seeing what we can learn about this type of storytelling on Facebook as the series unfolds.”